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Classifications

Minority Classifications

Black American | Asian-Indian American | Asian-Pacific American | Hispanic American | Native American

LGBTQ Classifications

Lesbian | Gay | Bisexual | Transgender | Queer

Veteran Classifications

Veteran | Service Disabled Veteran

Women Classifications

Women

Disabled Classifications

Disabled l Service Disabled l Veteran Disabled

Certifications

Key Criteria for Certification:

  • A for-profit business, regardless of size, physically located in the United States, one of its trust territories or Canada.
  • At least 51% owned, operated, and controlled by such individuals with U.S. Citizenship, Legal Resident Alien Status or Canadian Citizenship.

GEA uses national and regional 3rd party advocacy organizations to provide accurate certification status. Third party certification is not mandatory, but is preferred.

Recognized certifying bodies are:

Welcome to GE Appliances Supplier Diversity Registration Portal

At GE Appliances, a Haier company, we come together to make "good things, for life." We're creators, thinkers and makers who believe that anything is possible and that there's always a better way. We're a company powered by our people, made stronger through our diversity - allowing us to grow closer than ever before to our owners, anticipate their needs and enhance their lives. Since 1907, we've built innovative, quality products that are trusted in half of all U.S. homes. We sell appliances under the Monogram®, Cafe™, GE Profile™, GE®, Haier and Hotpoint brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, small appliances water filtration systems and water heaters (2021). We're always looking for diverse suppliers to help us make the world's best appliances. Click here to join us.

A Message from our CEO

CEO

Thank you for taking time to learn more about our company and how your business might be able to qualify as a diverse supplier for GE Appliances.

At GE Appliances, we make the world's best appliances that are trusted in more than half of all U.S. homes. We are the fastest-growing appliance company in America, and we are on a journey to be and be recognized as the number one appliance manufacturer.

We are focused on a concept we call zero distance - which means becoming closer than ever before to our users and owners. For us to achieve zero distance, our company must reflect our owners. Our differences make us stronger and allow us to innovate and anticipate the wants and needs of every owner. That's why we've set bold hiring goals. By 2025, our company will be 40 percent women and 40 percent people of color.

We also have a commitment to double our diverse supplier spend because we know a diverse and resilient supply chain here in America is critical to our success - it's the right thing to do, it's good for our business and it's good for the communities we serve.

Diversity is our greatest strength - as a country and as a company, and we appreciate you joining us on our journey.

Sincerely,
Kevin Nolan
President & CEO
GE Appliances, a Haier company

To be the partner of choice, we engage the talents and services of diverse suppliers and make a meaningful impact in the communities where we live and work.

© 2025 VIVA USA Inc.